Buffer

Buffer is the dependable, low-cost way for a one-person business to stay consistent on social media. You connect your accounts, draft posts, and queue them to publish on a schedule, so showing up daily does not depend on you being at your desk. Its built-in AI assistant helps with the part most founders dread: generating first drafts, rewriting a post for a different network, and turning one idea into a week of content.

For the solo founder or small business, the job here is consistency without hiring a social manager. Buffer is deliberately simple and cheap: there is a free plan to start, and paid plans bill per channel at a few dollars a month, so your cost scales with how many networks you actually use.

Set expectations correctly: Buffer is a scheduler with AI help, not an autonomous agent that decides strategy and posts for you. It removes the friction of writing and timing posts; you still set the direction. The richer analytics and collaboration features live on higher tiers, but the entry plan is enough for one person to get a real cadence going in minutes.